The Prime Minister, Narendra Modi addressed the YouTuber community during YouTube Fanfest India 2023 on Wednesday. He also completed his 15 years on YouTube and shared his experience of creating a global impact through the medium. 

Addressing the YouTuber community, the Prime Minister expressed delight in completing his 15-year YouTube journey and said that he is here today as a fellow YouTuber. “For 15 years”, the Prime Minister emphasized, “I have also been connected to the country and the world through my YouTube channel. I also have subscribers in decent numbers.”

Acknowledging the presence of a huge community of 5,000 creators and aspiring creators, the Prime Minster mentioned creators from gaming, technology, food blogging, travel bloggers and lifestyle influencers, observing the impact of content creators on the people of India, the Prime Minister highlighted the opportunity to make this impact more effective and said, “Together, we can bring transformation in the lives of a vast population in our country.” He mentioned empowering and strengthening many more individuals by easily teaching and making crores of people understand important matters. “We can connect them with us”, he added.

Noting that there are thousands of videos on his YouTube channel, the Prime Minister said that the videos where he spoke to lakhs of students in our country through YouTube on subjects like exam stress, expectation management and productivity are the most satisfying for him.

Speaking on topics that are connected with mass movements where the power of the people is the basis for their success, the Prime Minster first mentioned Swachh Bharat which had become a huge campaign in the last nine years involving everyone. “Children brought an emotional power to it. Celebrities gave it heights, people in all corners of the country turned it into a mission and YouTubers like you made cleanliness cooler”, he added. The Prime Minister urged not to stop this movement until cleanliness becomes India’s identity. “Cleanliness must be a priority for each one of you”, he stressed. 

Secondly, the Prime Minister mentioned digital payments. Noting that India has a 46 percent share in digital payments of the world due to the success of UPI, the Prime Minister urged the community to inspire more and more people in the country to make use of digital payments, while also teaching them to make digital payments in simple language through their videos.

Thirdly, the Prime Minister highlighted Vocal For Local. He said that so many products in our country are made at the local level and the skill of local artisans is amazing. He asked the community to promote these artisans through YouTube videos and help in making India’s local turn global.

Making an emotional appeal to buy products that have the fragrance of our soil and the sweat of labourers and artisans of India, the Prime Minister emphasized, “Whether it’s Khadi, handicrafts, handloom, or anything else. Awaken the nation, initiate a movement.”

The Prime Minister also suggested putting a question at the end of each episode and providing action points to do something. “Once People can do the activity and share it with you. This way, your popularity will also grow, and people will not just listen but also engage in doing something”, he said. 

The Prime Minister expressed delight in addressing the community and concluded by saying what every YouTuber says at the end of their videos. “Subscribe to my channel and hit the Bell Icon to receive all my updates”, he concluded. 

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