If the choice were for selecting the more entertaining option between the ongoing IPL or Lok Sabha elections, the latter — with its innovative taunts, snide remarks, branding family members with dirty accusations, obnoxious campaigning and mudslinging — would win hands down. With this election turning out to be more brutal and bloody than normal, social media is agog with videos of politicos that would put streetside rowdies to shame.

A case in point: BJP’s Mandi candidate, Kangana Ranaut, took a barrage of abuses, some too explicit to be printed. Disturbingly, even star campaigners are merrily throwing decency to the winds. The recent exchange between Prime Minister Narendra Modi and leaders of the Opposition, particularly the Congress, encapsulates the bitter nature of debate. Modi accused the Opposition leaders of being “cowards, scared of Pakistan”, and the Congress shamed him by calling a corporate stooge, besides warning ominously that if he won this time too, India will see no more elections.

This exchange not only underscores the intense political polarisation, but also highlights the alarming decline in campaign standards. Modi’s accusation resonates with the BJP’s narrative to project itself as the sole guardian of national security. Such remarks, while appealing to a certain segment of the electorate, contribute to toxic polarisation of the polity. By insinuating that the Opposition is soft on Pakistan, Modi attempts to discredit his rivals and consolidate support by tapping into jongoistic sentiments.

On the other hand, the Congress response reflects the prevalent perception of the BJP Government’s policies favouring big business owners. The Opposition’s strategy of portraying Modi as a representative of corporate interests seeks to appeal to the concerns of the common man. However, such charges, without substantial evidence, contribute to the erosion of trust in democratic institutions and further polarise the electorate. Besides, the Opposition has time and again accused him of being autocratic without any basis.

What is particularly disconcerting is the way these accusations are delivered: Personal attack, character assassination and inflammatory rhetoric have become commonplace. Instead of engaging in substantive debates on policy issues and governance, the parties resort to sensationalism and vitriol. The falling standards of campaigning are symptomatic of deeper structural issues plaguing the democratic process. The influence of money power, the proliferation of fake news and misinformation, and the erosion of institutional checks and balances have created an environment conducive to negative campaigning and polarisation. Moreover, the advent of social media has amplified the reach and impact of divisive rhetoric. Unfortunately, the Election Commission has been rather ineffective in controlling these foul-mouthed leaders. That said, it is the responsibility of all of us to ensure that the leaders do not cross the ‘Laxman Rekha’. We all can ensure that by pressing the blue button on voting day.

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