The ever-evolving politics often demands course correction and compels politicians to test uncharted waters for building on their electoral successes. In recent times, the BJP has been intensifying efforts to expand its footprint beyond traditional strongholds in the Hindi heartland. As political pundits advise the BJP to register wins in the northeast and down south, Prime Minister Narendra Modi’s southern push is becoming increasingly pronounced, with keen focus on States like Tamil Nadu and Kerala, where the party has never won. The BJP’s southern foray is not an impulse but a calculated strategy. Traditionally, the southern States have been dominated by regional parties with strong linguistic and cultural identities, presenting a formidable challenge to national parties like the BJP. However, the BJP has been prudent enough to adapt its approach to resonate with the aspirations of the southern electorate. One of the key battlegrounds is Tamil Nadu, known for its vibrant political culture and fierce regionalism. Historically, Tamil Nadu has been dominated by the Dravidian parties, primarily the AIADMK and the DMK. However, recent years have seen a shift in the political dynamics, with the BJP making inroads and hoping to enhance its vote tally. Modi’s proactive approach has been instrumental in bolstering the BJP’s prospects in Tamil Nadu. Inaugurating infrastructure projects to addressing public rallies, Modi has been actively engaging with the people of Tamil Nadu. The party has an alliance with the AIADMK, strengthening its position in the State.

Kerala is another significant opportunity for the BJP to expand its presence down south. Though it is traditionally dominated by the LDF and the UDF, the BJP has been steadily making inroads in certain pockets. Modi’s increased focus on Kerala is indicative of the BJP’s long-term strategy to emerge as a credible alternative there. The BJP has been actively highlighting its vision for inclusive development and good governance in Kerala. This southern push, however, is not without challenges. The party faces formidable opponents entrenched in the political landscape of Tamil Nadu and Kerala. Moreover, the diverse linguistic and cultural fabric of the region necessitates a nuanced approach that respects local sensibilities and identities. However, by aligning its agenda with the aspirations of local people and leveraging Modi’s leadership, the BJP aims to emerge as a formidable force in Tamil Nadu and Kerala. But that is easier said than done. The BJP, with a marginal presence in the south, will take time and effort to change that. Modi’s forays into the southern parts of the country may bear some fruits but it would be naive to think that the results will be immediately delivered; it will happen perhaps only sometime in future. Indeed, the BJP has managed to break ice in the northeast and southern India but that has taken considerable time and effort. Of course, efforts done now in the south would not go in vain and will pave the way for success in future elections.