The four day North East Festival is on its 10th year which is being organised in new Delhi every year showcasing NE to whole of India and beyond. This year the festival was inaugurated by Narayan Rane, Union Minister for MSME. The minister while inaugurating the gala event echoed that the NE region needs attention and various products and crafts needs to be promoted across India and abroad and such events are best place to do so. He wished that NE walk the steps towards success as well as success of the festival. 

Earliar in a Tourism B2B meeting was held where many shared their views and opinions on how to promote NE tourism sector. The important input placed were need for infrastructure in the region. One attendee suggested that we need only decent staying place but many a times tourists face lack of minimum accommodation in many states of NE. 

Another opinion that came out in the B2B meet is that NE lack in marketing communication particularly to International level. Citing one strategy of one campaign of Kerela government that failed because 90% of the budget was targeted to domestic market.The social media also needs to be efficiently utilised and targeted 

Many tour operator detailed their trails and packages that they operates in Assam and other parts of the NE.The four day festival is power packed with cultural events, fashion shows, musical line up.