“To take care of the needs, adopt minimax strategy (minimising the possible loss) in business with professional ethics,” said former Vice Chancellor Professor M.M. Goel, presently Advisor 6th State Finance Commission Haryana

He was the chief guest of the inaugural function of an online international conference at Geeta  Engineering College, Naultha (Panipat) began today and spoke on “ Gita based Needonomics for Sustainable Development of Business in Post Pandemic Era”. Dr. Prerana Dawar program coordinator delivered the welcome address and introduced Prof. Goel.

 He said that there is a close relationship between decluttering and manifesting the lifestyle based on needonomics for reviving the economy suffering from recession during the Covid crisis.

We have to use the full potential of schemes under Atamnirbhar Bharat by treating business more than money making as social entrepreneurs with moral values, believes Prof. Goel.

To contribute to sustainable development, we require sanskars to be imbibed as a necessary and sufficient condition, believes Prof. Goel.

For exploring the path ahead for sustainable development of business, we need a concrete plan of action for creating demand by adopting the NAW (need, affordability and worth) approach of marketing, said Prof. Goel.

We need balancing the economic, social and environmental dimensions of sustainable development, told Prof. Goel.