“Atmanirbharta is a vaccine within all of us to insulate the viruses out of the minds with purity,” believes Former Vice Chancellor and Kurukshetra based needonomist Professor M.M. Goel. He was addressing online the participants of a refresher course organised by Human Resource Development Centre of Guru Nanak Dev University Amritsar on ‘Ethical Perspectives of Atmanirbharta with Needonomics’ here today. Professor Dr. Kuldeep Kaur delivered the welcome address and presented a citation on the achievements of Prof. Goel.

‘Atmanirbharta’ has been named Hindi word of the year 2020 by Oxford English Dictionary validating its relevance in present times, told Prof. Goel.

For atmanirbharta to the Indians, needonomics provides insurance as based on Gita used in the logo of LIC of India ‘Yogakshemam Vahamyaham’(Your welfare is our responsibility), told needonomist Goel

We have to adopt secrets of investment in Vedic wisdom of four ashrams (stages of life) with financial planning which bring fearlessness and happiness, told Prof. Goel.

We need REACH  model  consisting of five steps including read gita, empowerment with enlightenment, altruistic approach, commitment and holding needs to obtain atmanirbharta , believes, Prof. Goel.

The economy can be made consumer friendly by adopting NAW (Need, Affordability and Worth) approach of marketing with a focus on the need based priorities in choices of all kinds, explained Prof. Goel.

He said that atmanirbharta is necessary and sufficient condition for sustainable development of an economy and its people by keeping a check on greed which is a villain for all.

Atmanirbharta calls for street smart Indians as consumers, producers, distributors and traders, told needonomist Goel.

We have to learn best practices from other nations including ‘palli palli’ (hurry up and be quick) culture of South Korea and adopt prognosis approach, explained Prof. Goel.