A yearlong Voter Awareness Program – ‘Matdata Junction’ was launched on Monday by Chief Election Commissioner Rajiv Kumar at Akashvani Rang Bhavan, in New Delhi. The ‘Matdata Junction’ is a 52 episode radio series produced by the Election Commission of India, in collaboration with All India Radio.

Rajiv Kumar said that the program Matdata Junction will be a strong platform to connect with voters across the country. The program as a combination of information and entertainment would specifically help address urban apathy and inform the audience about the election processes in the conduct of free, fair, transparent, inducement free, accessible, and inclusive elections in an interactive communication format.

While complimenting Pankaj Tripathi, Actor and ECI state icon for his association with ECI in creating awareness amongst voters, CEC Kumar announced Pankaj Tripathi, would henceforth be the National Icon for Election Commission of India, keeping in view his commitment to the cause and wide appeal across the country.

Director General (Media) Sheyphali Sharan gave a detailed overview of the Programme – ‘Matdata Junction: Har voter ka apna station’. She pointed out that ECI & AIR, the two iconic institutions, known for their credibility and grassroots connect, have got into an apt collaboration to ensure extensive outreach.

The 15 minutes program will be broadcast every Friday during 7- 9 PM slot on the All India Radio network covering 25 FM stations, 4 FM Gold stations, 42 Vividh Bharati stations, and 159 primary channels/local radio stations in 23 languages, i.e., Assamese, Bengali, English, Gujarati, Hindi, Kannada, Kashmiri, Konkani, Malayalam, Manipuri, Marathi, Nepali, Oriya, Punjabi, Sanskrit, Sindhi, Tamil, Telugu, Urdu, Bodo, Santhali, Maithili, and Dogri.  

The 52 episode series will cover various aspects of the election and related processes from voters’ perspectives. It will have thematic episodes on voter registration, Informed & Ethical Voting,  Value of Vote, Inclusive & Accessible Elections,  Model Code of Conduct, IT Applications, EVMs, stories of election officials, BLOs, etc. All episodes include interactive messaging aimed at encouraging eligible citizens and especially the young and first time voters to vote and make an informed decision during the elections. The series will be in the genre of infotainment program having a kaleidoscope of drama, storytelling, quizzes, Experts’ interview, and  Songs produced by the SVEEP (Systematic Voters’ Education and Electoral Participation) division of the Election Commission of India in every episode. The program includes a Citizen’s Corner where any citizen can ask a query or also provide suggestions for making elections inclusive and participative.

The first episode of the program on the theme – ‘Voter Registration’ will be broadcast on 7th October 2022 Friday at 7:25 PM. Citizens can also listen to the Program on ‘Twitter on @airnewsalerts and @ECISVEEP, News On AIR’ App and YouTube channels of ECI & All India Radio. Tune in and be a part of India’s vibrant democracy.

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